Product Manager · Design Lead
Product Manager.
Discovery, Strategy & Delivery.
I've worked at Brazil's largest financial institution, on the redesign that impacted 14M families, and on projects requiring Central Bank regulatory compliance.
Scroll to explore
About me
Discovery, Strategy & Delivery
Product Manager with 15 years in digital products. I work across the full cycle — discovery, strategy, and delivery — with a track record in high-complexity contexts: gov tech, regulatory, e-commerce, and enterprise.
I've worked at Brazil's largest financial institution, on a redesign that reached 14 million families, and on projects subject to Central Bank regulatory compliance. My design background gives me an edge in cross-functional communication and decision quality.
I write about product, decision-making, and what should not be built.
Experience
Senior Product Designer | Product Strategy
2025 – present
Design system for Brazil’s largest financial institution — governance, scalability and WCAG AA
Senior Product Designer | Product Strategy & Discovery
2022 – 2025
Redesign of Bolsa Família app (14M families) + Open Finance for Caixa (Central Bank compliance)
Senior Designer
2014 – 2022
8 years leading international projects; stakeholder management with senior leadership in Madrid
Senior Product Designer
2009 – 2013
First Hello Kitty e-commerce in Brazil — from scratch: product, logistics, analytics and integrations
UI/UX Designer
2007 – 2009
Work Contexts
Contexts
Globalweb Corp.
Bolsa Família Program App
Redesign of a gov app with 14M active users. Led discovery, accessibility criteria, and design system structure. WCAG AA compliance delivered.
Sanrio Co.
Sanrio Brazil E-commerce
Brazil's first Hello Kitty e-commerce — built from scratch. Defined product strategy, coordinated research, technology (Magento), logistics, and analytics. 4,500 visitors on launch day.
Indra / Minsait
Product & Corporate Communications
International team reporting to headquarters in Madrid. 8 years coordinating multidisciplinary projects, representing the area in strategic decisions with executive leadership.
Vibe coding ou Lucky coding?
A IA democratizou a execução. Mas não democratizou o julgamento. Lucky code é só achismo com interface moderna.
Existe um momento na carreira de todo designer em que a tela para de ser suficiente
Quando a ferramenta, o método ou a rotina viram o objetivo, o produto fica em segundo plano. O maior desperdício de talento em design não é fazer algo feio — é fazer algo lindo que nunca deveria ter existido.
Desemprego baixo, mercado quebrado. Por que os números não batem com a realidade
A taxa de desemprego está baixa, mas o LinkedIn conta outra história. O problema não é a economia — é a métrica. Os indicadores macro não estão mentindo. Eles só estão olhando para o lugar errado.
Contact
Let's talk.
Open to Product Manager and Design Lead positions at companies that take product seriously.