Product & Design Management
Discovery, Strategy & Delivery.
I've worked at Brazil's largest financial institution, on the redesign that impacted 14M families, and on projects requiring Central Bank regulatory compliance.
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Discovery, Strategy & Delivery
Product Manager with 15 years in digital products. I work across the full cycle — discovery, strategy, and delivery — with a track record in high-complexity contexts: gov tech, regulatory, e-commerce, and enterprise.
I've worked at Brazil's largest financial institution, on a redesign that reached 14 million families, and on projects subject to Central Bank regulatory compliance. My design background gives me an edge in cross-functional communication and decision quality.
I write about product, decision-making, and what should not be built.
Experience
Senior Product Designer | Product Strategy
2025 – present
Design system for Brazil’s largest financial institution — governance, scalability and WCAG AA
Senior Product Designer | Product Strategy & Discovery
2022 – 2025
Redesign of Bolsa Família app (14M families) + Open Finance for Caixa (Central Bank compliance)
Senior Designer
2014 – 2022
8 years leading international projects; stakeholder management with senior leadership in Madrid
Senior Product Designer
2009 – 2013
First Hello Kitty e-commerce in Brazil — from scratch: product, logistics, analytics and integrations
Work Contexts
Contexts
Contact
Let's talk.
Interested in conversations about product, strategy and decision-making with companies that build things that matter.