Product & Design Leadership
Discovery, Strategy & Delivery.
I drive product and design decisions, from discovery to delivery, across gov tech, regulated finance, design systems and AI.
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Discovery, Strategy & Delivery
Product Designer with over 15 years in digital products, working as PM and Design Lead. I work across the full cycle (discovery, strategy, and delivery) with a track record in high-complexity contexts: gov tech, regulatory, e-commerce, and enterprise.
I drive the transition of a design system for AI consumption, evolving without breaking legacy: tokens, documentation, skills, MCP servers and agentic workflows.
I write about product, decision-making, and what should not be built.
Experience
Senior Product Designer | Design Systems & Product Strategy
2025 – present
Strategy for the transition of the design system at one of Brazil’s largest financial institutions to an AI-ready model: tokens, skills and agentic workflows
Senior Product Designer | Product Strategy & Discovery
2022 – 2025
Redesign of Bolsa Família app (14M families) + Open Finance for Caixa (Central Bank compliance)
Senior Designer
2014 – 2022
8 years leading international projects; direct interface with senior leadership in Madrid
Senior Product Designer
2009 – 2013
First Hello Kitty e-commerce in Brazil, built from scratch: product, logistics, analytics and integrations
Work Contexts
Contexts
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Let's talk.
Interested in conversations about product, strategy and decision-making with companies that build things that matter.