Digital Solutions & Brand Management — Indra Minsait

Context

I worked for eight years as a Senior Designer at Indra Minsait, a global technology and consulting company present in over 140 countries, reporting directly to headquarters in Madrid as part of an international team. The role covered three complementary fronts: brand governance and management in Brazil, leading teams in the development of corporate digital solutions, and strategic communication with senior leadership in high-pressure contexts.

As the design reference in the country, I guided teams and vendors in applying global guidelines, maintaining consistency between local communication and international standards. In digital product development, I led design decisions and structured the processes that ensured coherence between design, technology, and business objectives across high-impact projects.

Challenges

Report directly to the Madrid headquarters, aligning expectations between the local operation and global company directives
Lead multidisciplinary teams in developing responsive, accessible internal applications and corporate websites
Structure design processes and design system governance across multiple simultaneous projects
Conduct corporate communications and crisis management with direct relationships with senior leadership
Ensure metric-driven deliveries aligned with the objectives of internal and external clients

Methodologies and Processes

Brand and design system governance: structuring and maintaining design systems, approving materials produced in Brazil, applying global brand guidelines in local context, and managing the relationship with headquarters.

Digital team leadership: directing design teams in the development of responsive and accessible interfaces, ensuring consistency between design, technology, and business objectives.

Integrated planning and communication: defining editorial agendas, scheduling, stakeholder alignment, and brand governance for local initiatives.

Product and performance management: requirements gathering, backlog organization, MVP scope definition, and KPI tracking.

Corporate communications and crisis management: leading communication projects in high-pressure contexts, with strategic alignment alongside senior leadership.

Event experience: conception of stands and activations at major industry events, including SAP Forum and CIAB.

Product Frameworks

Discovery & Research: Design Thinking, Empathy Mapping

Delivery: Kanban, MVP

Design Systems: Atomic Design, Design Systems Governance

Strategy & Metrics: OKRs, KPI Dashboards

Stakeholders & Communication: Stakeholder Mapping, RACI Matrix, async communication with international HQ

Technologies and Tools

Figma and Adobe XD for interface design and prototyping
Adobe Illustrator, Photoshop, and InDesign for graphic materials
Adobe Premiere and After Effects for institutional videos
Blender 3D for visualizations and animations
Mailchimp and internal tools for newsletters
Excel, Power BI, and Python & Pandas for reporting and budget control
TypeScript, React, and Next.js for internal digital solutions

Results

Design system structured and adopted as a reference by local teams, integrated with global directives
Responsive and accessible internal digital solutions adopted by employees for years after delivery
Consistent alignment with the Madrid headquarters on high-complexity projects with multiple stakeholders
Strengthened institutional communication, with relevant presence at major industry events
Strategic alignment capability consolidated across high-pressure contexts and crisis management